A Word from our Founder
Swade is an item stockmarket. It is a digital platform for the individual management of one’s personal economy and settles a massive struggle in today’s world: Time vs. Money. Its unique approach to modern commerce allows users to trade items or services online for literally anything. This creates endless potential trade combinations and, coupled with in-site curriculum opens a new world of economic opportunities for each user.
Executive Summary Management
Swade’s management team is an eager group of like-minded, entreprenurial minds that spark motivation and cooperation. Currently hosting a roster of six business professionals, Swade has over 70 years of experience backing the markets’ newest brainchild. Approachable, earnest, edgy and lean; Swade’s team is prepared for anything but failure.
Swade is a digital platform for the individual management of one’s personal economy. It settles a massive struggle in today’s world: Time vs. Money. Its unique approach to modern commerce allows users to trade items or services online for literally anything. This creates endless potential trade combinations and, coupled with in-site curriculum opens a new world of economic opportunities for each user.
A free platform to trade and ship items of your own with 24-hour help and assistance for technical issues and customer service. In addition, Swade provides specialized curriculum for users to learn about financial and investment concepts as well as articles and publications from our staff and other financial professionals to support the tools on our site.
Since our site will house items from every industry and country our customer profile will be anyone with internet access. This broad demographic will ultimately force most of our marketing budget to be spread out. Alternately, we will never miss our target market. Initially however, Swade will be exposed to online shoppers and application users within the electronic and technical fields to maximize that demographics communicable nature.
We’re based on a belief, that all people can succeed by their own hand. Once this idea is accepted, sustainability becomes our strategy. With our educational curriculum on trading, users will find themselves powered by learning about Long term vs. Short term investing, Personal vs. financial investments, and Net vs. Fluid cash flow. We want to educate, and spark a love for being proactive, and when people are doing what they love, they’ll never stop.
Our customers are anyone that believes in their future, and if not theirs, someone else’s. Swade is going to allow everyone to cash in on their purchasing decisions and have a second go-without paying a second time. We want people who want what’s better, plain and simple. People don’t like anything more than having endless opportunities while remaining in control, and with Swade’s fine line balance; we think this is what they’re looking for.
Our strategy consists of a unique idea, which spawns intrigue. After Swade delivers on the intrigue – the intrigue turns to excitement, which is followed by good old word of mouth referrals. Advertising via online ads, and social media presence, we’ll promote our services by publicizing the wackiest trades and best stories from our database, making the unknown factor even more enticing to potential new clients. We’re here to bring back trade.
Our closest competitors will be direct online sales and digital exchange platforms. In order to hold a lead in our market niche, we will regularly conduct competitive audits to reveal areas in which we can fill gaps and continue our differentiated tactics. Continued research and trend tracking will keep us abreast of industry trends and allow us to capitalize on insights in real time. Competitive Advantage Swade’s advantages are our low operating cost and our primary method of gaining new business. Our tactics will be exploring the width of our niche market quickly and then steadily filling in the gaps of market needs with new trading software. Using our curriculum, anyone can access our app or site and learn about finance, what it takes to be successful and how to achieve their goals by being resourceful and always believing in the future